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A Quantum Leap for Cell Phones

A new no-buttons handset by Pilotfish and Synaptics signals that mobiles as we know them may soon be a thing of the past

It's likely to evoke the children's song inquiring, "Where's the button?" On Aug. 21, designer Pilotfish and sensor maker Synaptics are releasing a prototype of a cell phone, and the funny thing is, it doesn't have any buttons.

Instead, the Onyx device understands signs and gestures, thanks to the sensitive touch pad covering most of its surface. It opens and closes applications when swiped by one or two fingers. The phone recognizes shapes and body parts. Lift Onyx to your cheek and it will pick up a call. "The goal of this concept was to show people a completely different way of designing and making a phone," says Mariel Vantatenhove, senior product line director at Synaptics (SYNA ). "We think that the market is ready for some sort of change." A sea change is more like it.

The cell phone as we know it—mostly those snap-shut clamshell types or the flat, rectangular candy bar devices—are in for a major makeover. Or so it seems from the barrage of prototypes from individual designers, boutique firms, and even large technology companies in recent months.

SLAVE TO FASHION.  Earlier this year, Nokia (NOK ), the world's No. 1 cell-phone maker, worked with 25 British college students to prototype their cell-phone visions. Among them: a cell-phone necklace whose beads light up to signal an incoming call and an origami-like cell phone. Then there are the outlandish designs already on the market. For instance, consumers in Japan carry mobiles reminiscent of macaroons and cakes.

Mobile-phone makers are increasingly having to take cues from peers in the fashion industry. In mid-2005, the average person bought a new cell phone every 18 months. But by May of this year, the cycle had shortened to 17.6 months, according to a J.D. Power & Associates survey of 18,740 consumers. "Cell phones [are becoming] so increasingly personal, they tend to be a slave to fashion," says Richard Doherty, director of consultancy the Envisioneering Group. "And the fashion cycle for clothes is one season."

Recognizing this trend, CTIA, an association of wireless companies, has come to host "Fashion in Motion," a runway show for fashion couture, at its annual conference. The winner of this year's first-ever $10,000 CTIA scholarship for a ""Fashion in Motion" product, Manon Maneenawa, designed the Triple Watch Cell Phone, a mobile that can be reassembled into a wristwatch or an alarm clock.

PURPLE POWER.  Indeed, future cell phones may be closely linked to users' lifestyles and interests, such as gaming, politics, and college sports, says Doherty. Japanese consumers can already buy waterproof phones for use in the shower. And Motorola (MOT ) designers are looking to "humanize" phones by letting the devices read users' emotions, says Jim Caruso, senior director of operations for consumer experience designs for Motorola phones. For instance, the phone might light up in a purple color when a loved one calls (see BusinessWeek.com, 7/26/06, "Motorola Shows Its Mojo").

These shifts in cell-phone usage are forcing handset makers to rev up their design engines. In 2005, up-and-coming cell phone manufacturer Pantech hired 11 renowned industrial design firms, including San Francisco-based Lunar Design, to brainstorm some 80 cell-phone concepts to inspire its internal designers. Each firm was flown to Korea for presentations. What kinds of designs did Pantech get? Lunar developed a handset that can swivel around into an easel-like position. The easel's front is taken up almost entirely by a display, used for watching video or for typing via an accessory keyboard.

The coming revolution is likely to engulf industry giants and boutiques alike. One outfit, Switzerland-based GoldVish, will debut its mobiles for the über-rich on Sept. 1 at the Millionaire Fair, a lavish event showcasing luxury goods like Rolls-Royce cars. GoldVish's cell phones were created by Emmanuel Gueit, a watch and jewelry designer whose credits include items for Harry Winston. The phones start at $24,500 and go to $1.26 million apiece. The company's most expensive device, fittingly named "Piece Unique," is handmade of solid gold and studded with diamonds. Press a precious stone to open a secret compartment that can be used to hold medicine or other valuables. "It's a jewel you can communicate with," explains GoldVish CEO Michel Morren.

NIFTY NICHES.  GoldVish and many other niche makers believe that as phones become an integral part of fashion, limited-edition designers will carve out a slice of a market dominated by Nokia, Motorola, and Samsung (see BusinessWeek.com, 8/3/06, "Nokia's Magnificent Mobile-Phone Manufacturing Machine").

GoldVish's research indicates that more than 15% of cell-phone users would like to have a more luxurious phone. In the next few years, the upstart hopes to grab 2% of the $134 billion cell-phone market, Morren says. GoldVish is already ramping up operations in Europe and Asia, and by the end of 2006, expects to open offices in New York, Miami, and Los Angeles. Even Nokia has come out with a gold-plated model.

For a phone that's unique but won't deplete your Swiss bank account, Spark Fun Electronics last August introduced cell phones that look deceptively like old-fashioned rotary-dial phones (they even emit the same loud ring). So far, the Boulder (Colo.) company has sold 30 units. "You can take them to bars, they are so much fun to show people," says Nathan Seidle, the company's 24-year-old CEO. "A lot of people have put them into old, retro cars. People have gotten them for seniors, who don't really like cell phones because they can't see the numbers."

"NOT A CELL PHONE ANYMORE."  New technologies drive many of the new designs. One example: Synaptics ClearPad, a new type of touch screen that will become commercially available later this year. Unlike today's touch screens, which aren't entirely transparent and often not very sensitive—we've all had to endlessly tap one with a stylus to get a response—ClearPad is clear, so it can be used as a sensitive overlay to a cell-phone display. Another innovation likely to change the cell-phone's appearance: flexible displays. An electronic ink screen prototype, developed by Koninklijke Philips Electronics and startup E-Ink, is thin and flexible like paper so it can be worn wrapped around a cell phone. Users can unwrap it to view a map on a larger screen. Eventually, the display could be used to watch video.

These designs are just the tip of the iceberg of the ideas floating around for a cell-phone makeover. As Brian Conner, a designer at Munich-based Pilotfish, says, "You can either design a chair, or an object to sit on. You can design a communications device, or a cell phone." Looking at Onyx, he says, "It's not a cell phone anymore."

A Quantum Leap for Cell Phones

A new no-buttons handset by Pilotfish and Synaptics signals that mobiles as we know them may soon be a thing of the past

It's likely to evoke the children's song inquiring, "Where's the button?" On Aug. 21, designer Pilotfish and sensor maker Synaptics are releasing a prototype of a cell phone, and the funny thing is, it doesn't have any buttons.

Instead, the Onyx device understands signs and gestures, thanks to the sensitive touch pad covering most of its surface. It opens and closes applications when swiped by one or two fingers. The phone recognizes shapes and body parts. Lift Onyx to your cheek and it will pick up a call. "The goal of this concept was to show people a completely different way of designing and making a phone," says Mariel Vantatenhove, senior product line director at Synaptics (SYNA ). "We think that the market is ready for some sort of change." A sea change is more like it.

The cell phone as we know it—mostly those snap-shut clamshell types or the flat, rectangular candy bar devices—are in for a major makeover. Or so it seems from the barrage of prototypes from individual designers, boutique firms, and even large technology companies in recent months.

SLAVE TO FASHION.  Earlier this year, Nokia (NOK ), the world's No. 1 cell-phone maker, worked with 25 British college students to prototype their cell-phone visions. Among them: a cell-phone necklace whose beads light up to signal an incoming call and an origami-like cell phone. Then there are the outlandish designs already on the market. For instance, consumers in Japan carry mobiles reminiscent of macaroons and cakes.

Mobile-phone makers are increasingly having to take cues from peers in the fashion industry. In mid-2005, the average person bought a new cell phone every 18 months. But by May of this year, the cycle had shortened to 17.6 months, according to a J.D. Power & Associates survey of 18,740 consumers. "Cell phones [are becoming] so increasingly personal, they tend to be a slave to fashion," says Richard Doherty, director of consultancy the Envisioneering Group. "And the fashion cycle for clothes is one season."

Recognizing this trend, CTIA, an association of wireless companies, has come to host "Fashion in Motion," a runway show for fashion couture, at its annual conference. The winner of this year's first-ever $10,000 CTIA scholarship for a ""Fashion in Motion" product, Manon Maneenawa, designed the Triple Watch Cell Phone, a mobile that can be reassembled into a wristwatch or an alarm clock.

PURPLE POWER.  Indeed, future cell phones may be closely linked to users' lifestyles and interests, such as gaming, politics, and college sports, says Doherty. Japanese consumers can already buy waterproof phones for use in the shower. And Motorola (MOT ) designers are looking to "humanize" phones by letting the devices read users' emotions, says Jim Caruso, senior director of operations for consumer experience designs for Motorola phones. For instance, the phone might light up in a purple color when a loved one calls (see BusinessWeek.com, 7/26/06, "Motorola Shows Its Mojo").

These shifts in cell-phone usage are forcing handset makers to rev up their design engines. In 2005, up-and-coming cell phone manufacturer Pantech hired 11 renowned industrial design firms, including San Francisco-based Lunar Design, to brainstorm some 80 cell-phone concepts to inspire its internal designers. Each firm was flown to Korea for presentations. What kinds of designs did Pantech get? Lunar developed a handset that can swivel around into an easel-like position. The easel's front is taken up almost entirely by a display, used for watching video or for typing via an accessory keyboard.

The coming revolution is likely to engulf industry giants and boutiques alike. One outfit, Switzerland-based GoldVish, will debut its mobiles for the über-rich on Sept. 1 at the Millionaire Fair, a lavish event showcasing luxury goods like Rolls-Royce cars. GoldVish's cell phones were created by Emmanuel Gueit, a watch and jewelry designer whose credits include items for Harry Winston. The phones start at $24,500 and go to $1.26 million apiece. The company's most expensive device, fittingly named "Piece Unique," is handmade of solid gold and studded with diamonds. Press a precious stone to open a secret compartment that can be used to hold medicine or other valuables. "It's a jewel you can communicate with," explains GoldVish CEO Michel Morren.

NIFTY NICHES.  GoldVish and many other niche makers believe that as phones become an integral part of fashion, limited-edition designers will carve out a slice of a market dominated by Nokia, Motorola, and Samsung (see BusinessWeek.com, 8/3/06, "Nokia's Magnificent Mobile-Phone Manufacturing Machine").

GoldVish's research indicates that more than 15% of cell-phone users would like to have a more luxurious phone. In the next few years, the upstart hopes to grab 2% of the $134 billion cell-phone market, Morren says. GoldVish is already ramping up operations in Europe and Asia, and by the end of 2006, expects to open offices in New York, Miami, and Los Angeles. Even Nokia has come out with a gold-plated model.

For a phone that's unique but won't deplete your Swiss bank account, Spark Fun Electronics last August introduced cell phones that look deceptively like old-fashioned rotary-dial phones (they even emit the same loud ring). So far, the Boulder (Colo.) company has sold 30 units. "You can take them to bars, they are so much fun to show people," says Nathan Seidle, the company's 24-year-old CEO. "A lot of people have put them into old, retro cars. People have gotten them for seniors, who don't really like cell phones because they can't see the numbers."

"NOT A CELL PHONE ANYMORE."  New technologies drive many of the new designs. One example: Synaptics ClearPad, a new type of touch screen that will become commercially available later this year. Unlike today's touch screens, which aren't entirely transparent and often not very sensitive—we've all had to endlessly tap one with a stylus to get a response—ClearPad is clear, so it can be used as a sensitive overlay to a cell-phone display. Another innovation likely to change the cell-phone's appearance: flexible displays. An electronic ink screen prototype, developed by Koninklijke Philips Electronics and startup E-Ink, is thin and flexible like paper so it can be worn wrapped around a cell phone. Users can unwrap it to view a map on a larger screen. Eventually, the display could be used to watch video.

These designs are just the tip of the iceberg of the ideas floating around for a cell-phone makeover. As Brian Conner, a designer at Munich-based Pilotfish, says, "You can either design a chair, or an object to sit on. You can design a communications device, or a cell phone." Looking at Onyx, he says, "It's not a cell phone anymore."

- ㅗ- 라는 생각이 뭉게뭉게 스치는 어제였습니다.

생각해주고, 챙겨주고, 걱정해주는 건 정말 고마운 일이지만

아직 일어나지도 않은 일에 대해

너무 걱정을 해버리면

당사자들은 어떤 기분일까요..ㅋ

제가 직접 겪고 있는건 아니지만(어떻게 보면 같은 상황이긴 한데..)

제 3자 입장에서 보니 문득 그런 생각이 듭니다


작은 불씨를 끄려다가 큰불이 난 듯한 느낌.. -ㅗ- =3

힘냈으면, 그리구 잘 되었으면 하는 친구의 일이기에

그리구 어쩌면 저에게도 지금 충분히 일어날지 모를 일이기에

많이 난감하기도 하고 당황스럽기도 하고..


걱정 되기도 하고.. ㄱ- 만감이 교차하네요

=ㅁ= 아놔 ㅋㅋ 정신없이 지내고 있는 관계로, 정말 오랜만에 들어오는 얼음집입니다

누가 얼음집 아니랄까봐 서늘하기 그지 없습니다. ㅋ 좋네요 ㅋ

 

=ㅗ= 요새는 뭐.. 시간이 정말 광속 같습니다. 눈깜짝하면 파바밧, 하고 하루가 가버리네요 ㅋ

 

=ㅗ= 약속들도 많은데, 일에 치여 하나도 못나가고..ㅠ

 

=ㅗ= 그러나, 다음 학기가 복학이라지요 ㅋ

 

=ㅗ= 복학 준비도 서둘러야 겠다라는 <- 아직 시간표도 안짜본거다 ㅋㅋ

 

=ㅗ= ~* 피로하기 그지 없지만, 일단 일해야죠 ㅋ

 

어제 수원으로 게릴라 콘서트 하셨던 이 소위님 >ㅁ<

넘흐 반가웠어요 ㅠ

"환청"

 Nobless 1st Album 中

상황이 왜 이렇게 되어가고 있는 건지 모르겠네..

좋다고 해야 할지 나쁘다고 해야 할지..

=ㅗ= =3 요샌 왜이렇게

애매한 게 많지?

암튼.. 다들 잘 되었으면 좋겠어..

=ㅗ= 힘내요들 =ㅗ=

정말 좋아라하는 사람들하고 동해 바다로 놀러가게 되었습니다 >ㅁ<

제가 이번 여행 준비에서 맡게 된 파트는,






식사 및 안주거리 (ㅇㅁㅇ) ~!!!!!


어우.. =ㅁ= 알아봐야 할게 많을 거 같은데 ㅠ

=ㅁ= 예산 잡힌 후에 봐야 겠지만 ㅠ

=ㅗ=~*

히, 힘내 볼테야요 ㅠ